It seems like Instagram is adding more and more stickers for us to interact with our community! The screenshot below is a little sneak peek from the reverse engineering expert Jane Manchun Wong.
This new "sticker" will be useful for any business that requires you to sign up for the event and to build more of an audience from other marketing channels. In my business, I will use it to have our followers join our monthly competition with an easy click of a button.
Instagram event sticker will also be excellent for anyone who has classes going on at there gym! You could have people join your Zumba class right from Instagram, so you don't have to use a third-party app such as your website or Eventbrite.
The best Strategy would be you can share this with your close friend's list option and give your business followers more of an incentive to follow you! Make an offer, such as exclusive events and online webinars.
You can also use this feature for product launching. But in last week's post, we already talked about Instagram's dedicated sticker for product launches. https://www.linkedin.com/pulse/instagram-testing-product-launches-shopping-tyson-greenan/
With the rise of Instagram stories, this feature is going to be a killer for any business or personal brand. This feature should be out in the next 2-3 months, so keep an eye out for it!
Come back next week for new tips on how your business with social media and can get more leads.
Tyson Greenan, co-founder of Compass 9 Media.